Your business success is an inside job.

I know how this sounds to you. You may think, “it’s obviously not an inside job, business is business and it has nothing to do with my personal life or my emotional state. After 4 years of working with business owners and executives in different industries and at various stages of their businesses, I have learned something supremely valuable:


If you do not clean up your inner junk, the preconceived notions and concepts that you have developed over time around subjects like money, time, people, success, failure, work ethic, creativity etc. it will always, inconspicuously, permeate your business.


It will manifest in disorganization, failure to land the right customers or clients, micromanagement, operational weakness, apathy from your employees, communication issues, low moral and worst of all, a thinning bottom line. 

Innerventure is a 12 session program that will help you regain control in all areas of your business. If you are feeling drained or burned out, Innerventure will help you get back on track and reignite the vision that you initially had for your business.  You'll work with me, not an online tutorial, every step of the way. 

Learn about each module below:  


00: We’ll start with a 2 hour discovery session. Before we dive in, we’ll spend sometime getting to know one another. The discovery session is really meant for just that, discovery. During our session, we will review your answers to my initial intake questionnaire. We’ll discover where you are feeling stuck in your business and we will give ample thought and attention to what is going right as well. We’ll also discuss your initial vision for your business and where that vision stands today.  We’ll go over what the remaining 12 sessions are going to look like. We’ll determine which areas will need additional supplemental sessions* based on your business needs.      

The aim? To help give light to some of the things that are standing the the way of your growth in your life and in your business. To highlight what you are doing well and should capitalize on further. To set us up for the remainder of the sessions. To go over our engagement as coach and client and to agree upon our alliance as we embark on this 12 session, transformative coaching program.


01: When we are younger, our visions are vivid, colorful and magical. In our youth we are encouraged to explore all of the facets of ourselves. We may dream of becoming ballerina’s or basketball players. As we live a little longer, we start to notice the world as it is. We notice the injustices, the obstacles, the unfairness etc. We determine that dreaming is not for us. We deduce that dreaming is to be contained to realistic and attainable things. Sooner or later, we pinch ourselves off from the stream of creativity that we so desperately crave. We create an internal dilemma of epic proportions: The uninhibited dreamer vs. the realist, budding adult. One, who we are born to be and the other a fabrication of our environment.

The aim? To tap into the uninhibited dreamer. To discover that you want for yourself and for your life. To determine how you business is going to help you achieve this. To uncover the new ways of being that are going to help you attain your vision.    

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02: What’s your vision for your business? How will your business help to support your lighthouse vision? Who are the people that you want to work on it? Who do you have to become as a leader to carryout your business vision? What's the vision for you business 1 year from today? 5 years from today? 10 years from today? 

The aim? Clarity. To get clear on what you want this business to grow into.To develop an objective to help clarify the holes in all the other areas of business.  


03: Now that we know your lighthouse vision and your business vision let's develop a strategy. Together, we will create a high level, 5 year strategy in which we will discuss what the objectives are for your business: financially, on a client/customer level, operationally, and for your people/ culture. 

The aim? To develop a solid plan and strategy that is flexible enough to withstand the uncertainty of the business landscape but strong enough to serve as a beacon. To get clear on what the business is reaching for. To work backwards: if you know what you are reaching for, you will know to to quantify growth, year over year, month over month to keep you on track. 


04: Clarifying your organizational strategy is a big endeavor. In essence, the org strategy will help answer this question: what needs to happen in your organization in order to achieve the strategic objectives we defined? Are your employees clear on how their roles correlate to the overall vision and mission of your business? What's the competitive landscape look like?   

The aim? To develop a solid plan and strategy that is flexible enough to withstand the uncertainty of the competitive landscape but strong enough to serve as a beacon. To get clear on what the business is reaching for. To work backwards: if you know what you are reaching for, you will know to to quantify growth, year over year, month over month to keep you on track. 


05: Many leaders forget that management itself can be a full time role. In fact, the number one complaint that I have heard in my time working with business owners, is how tiresome and unfruitful the management of their employees can be. While management can be a challenge, knowing how to develop as a manager at each stage of growth is quite valuable as a business owner. Many business owners I have worked with in that past have trouble understanding when its time to let go, lead and delegate vs. being involved in the minutia of day to day business. In this module we will address these issues.  

The aim? To discuss employee retention strategies and to maintain consistency in your management styles as you approach the growth stage of your business. To determine ways to inspire senior management to lead versus "boss." To incorporate feedback loops and to encourage all stakeholders to evaluate one another, i.e. 360° reviews. To develop key performance indicators to measure employee moral and management efficiencies. To employ accountabilities across the organization.


06: Review. We will review the last couple of modules: what you have put into practice, what has yet to be put into practice and why.    

The aim? To let it all sink in. To catch-up and  discuss the pace and rhythm of the coaching. To reevaluate our coaching alliance. To reboot and recharge.


07: I have seen businesses implode, because the owner relied heavily on a "key person" that decided to pursue other work opportunities and took with them every process description in their arsenal. It is of upmost priority to me that my clients understand the ins and outs of each role thy hire for. I do not care how busy you are, if you are not in the trenches trying to understand the processes developed and implemented by your employees at some point in time, you are setting yourself for huge operational risk. In this module, we discuss documentation of processes as a general rule of employment.      

The aim? To develop a plan to have all employees documents all processes using modern documentations tools. To figure out what processes need to be tightened and which processes are working well. To uncover operational weaknesses and to create a plan to resolve them.

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08: Let's quantify! Now that we've developed a strategy, what are your budgetary goals on a month to month basis? Quarter to quarter? How many meetings will you engage in with your bookkeeper to review whether you are on target for the month? Do you know how to read your PNL? Balance sheet? Cashflow statement? What's your burn-rate? What percent of profitability are you aiming for? Are you engaging in tax planning? In this module, we will discuss finances. How to read your financial statements and how to use them to plan for growth.     

The aim? To get comfortable with financial lingo. To understand how to read important financial documents. To determine the frequency of financial meetings with staff to discuss results and metrics. To develop metrics to measure growth and to quantify your strategic objective.  


09:How are you currently marketing you business? What was you marketing expense last year? How about the year before that? Are you measuring ad spend vs. sales from advertisements? Can you quantify the results of your investment? Are there sales channels that you have yet to tap into? What is keeping you from going after them? Are you pricing your products effectively? Are you products diversified and tiered? What's your cash cow? What's your social media presence? Are you emphasizing the importance of social media or are you having an intern run that operation?

What needs to happen from a sales perspective to achieve your strategic objective? 

The aim? To implement a sales and marketing plan to reach strategic objectives defined.  


10: Your business is an idea that sprouted into an organization. It took your vision and the vision of those who helped you grow it to create what it now is. It's easy to fall into the trap of everyday work and to forget that all of the people who work for you, all of them have lighthouse visions of their own. Yet they are choosing to work for your business, hopefully because it is an ends to the bigger , more expensive vision of the life they want to create. It's easy to take that for granted. In this last module, we will discuss what it takes to build a solid and dynamic team. The role of transparency in this endeavor and how to open the lines of communication. While the managerial strategy module focuses on the technical aspects of the managerial process, this module will focus more on the interpersonal, human to human connection.        

The aim? To get comfortable with vulnerability in the workplace. To understand the role of communication. To discuss ways in which your business can foster the lighthouse visions of all of those who call it "work."  

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11: At the end of my coach training program, we were ask to go around the room and say our last words, as many as possible until we felt complete. Once we felt "complete" we would announce, "I am complete" and the next person would go. It was bitter sweet and it felt good to say all that you had to say in one long winded breath. This module is going to serve this purpose. We will get to say all we need to say to close this process off. It is my hope, that you've received from this program as it ends, the highest voltage of electrifying energy to expend on your business. It is my hope, that you are also able to be keenly aware of the part of you that will try to sabotage your success, the part that will altogether resist it and the part of you that is ready for grand transformation.        

The aim? To feel complete.