What Is Coaching?

Coaching is about eliciting the very best out of people. It's a process that improves performance by focusing on the 'here and now.' In coaching, we identifying the obstacles and challenges that stand in the way of your goals and create strategies to overcome them. We also help you tap into your innermost powerful possibility, the highest manifestation of you at your best. Coaching is profoundly different from talk therapy. In coaching we do not focus on the past to resolve emotional wounds, we are goal oriented and focused on what you want to achieve and how to get you there. It is not my job as your coach, to give you advice or tell you how to live your life, interact with your teams, or how to run your business. Rather, my job is to ask you powerful and sometimes simple questions that communicate to a deeper part of your psyche so that you are empowered to find the answers within yourself. The goal of a coaching relationship is to empower clients to know that they truly are naturally creative and resourceful. I am masterful at asking questions that facilitate that empowerment process. Question asking, listening and radical honestly create an irresistible playground for our higher, most powerful selves to play in.

How Do I Coach? 

My engagements are typically no less than 12 sessions long. Transformation takes time, So does coaching. Continuous engagement with me is a critical component of the work. I enjoy coaching in-person in New York City and I also work virtually with clients across and outside the U.S.

I typically work in this fashion: 

  • Complimentary 30 min Coaching Consultation
  • First session: Discovery / Setting Coaching Goals / Design the Alliance, 60 to 90 minutes
  • One, 50-minute session per week or biweekly depending on your goals
  • Action plan, notes & resources sent to client after every session 
  • Unlimited Email Support
  • Occasional Brief Check-in Calls

Who Do I Coach?

LEADERS. I typically coach startup founders, leaders & executives who are facing a challenge or would like to be more fulfilled & effective in their roles. I've coached clients in a variety of industries including finance, technology, beauty, law, etc.

INDIVIDUALS. I also coach individuals who are looking to lead more meaningful and fulfilling lives.

CAREER TRANSITIONS. I coach people who wish to pivot careers and manage career transitions. 

ASPIRING ENTREPRENEURS AND SMALL BUSINESS OWNERS. Lastly, I coach aspiring entrepreneurs and business owners who aim to start or scale their businesses.

What Do I Coach?

I am a generalist. That's how coaches are trained. We can coach nearly any aspect of life because remember we are not giving advice, we are simply allowing you, by virtue of what we ask, to come up with you most powerful perspectives on the issues at hand in the 'here and now'. The issues that I often address with my clients include self-care, mindfulness, pivoting careers, managing relationships with employees, key stakeholders, and others; improving team dynamics, transitioning from technical expert to leader, company culture, and change. 

What Results Can I Expect?

Transformation. Why? Well, think about this: There are many things that you know, in fact, as you read this, you may be inclined to think that you would not benefit from having a coach because you know what needs to be done to get you to that next step, right? So, why haven't you, even though you have the tools and the know-how to get there, arrived at the next step yet?

We can intellectually know everything there is to know about achieving goal or milestone and still lack the capacity to put a plan in motion to attain it. That's because, in every new endeavor, there's a level of inertia that one needs to overcome. Inner-Inertia is that self-saboteur that lives inside of us that resists change, any change. In coaching, you get to examine that inner-inertia. You get to see the aspects of yourself that keep you from achieving what you want and in that process, with accountability and with a partner that is trained to help you identify it, you get to take action steps to move forward despite it. When you can do that, move forward despite it, your results have no bounds.  

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Holistic Approach 

I enjoy working with clients who are open to exploring holistic approaches to professional and personal development. Although I am focused on results and professional effectiveness I find that discovering what routines and practices work for each client, elevates performance in many areas of life. I address topics such as exercise and fitness, sleep routines, eating habits, stress & mindfulness.


Play. Play is crucial. It is part of my coaching methodology. For example, whenever possible and if the coaching engagement allows for it, I may suggest that we take up rock climbing during a session to discuss a challenge in the workplace or I may suggest that we partake in a round of Karaoke to discuss how you show up in meetings and when you fail to use your voice. I understand that these methods might seem unconventional to most but I find them extremely helpful to emphasize states of being. I utilize these rather unorthodox methods around play, to facilitate powerful reflections of how clients are showing up in the workplace, in their businesses, and in their lives. In other words, we may play with legos... but there's a method to my madness.