Once an investment banker at a prestigious investment bank, Nora Gardner noticed a real need in women's fashion. Driven by the lack of variety she observed in her own workplace, Nora wanted to provide fashionable, professional and easy to wear options for working women. After extensive research, surveys and hours of advice from folks who had started fashion brands, she decided to take matters into her own hands. Nora Gardner the brand was born – The New Standard for Women’s Professional Work Wear. Nora designs for “the woman who works with men who wear suits.” In this INNERTIA PROJECT feature, Nora walks us through her entrepreneurship journey and dishes out what she’s learned along the way.